About Susan
Susan brings 10+ years of experience in the moving industry, helping companies optimize operations through technology. She leads Elromco's editorial direction with a focus on practical, operator-tested guidance — covering everything from CRM strategy and lead conversion to dispatch optimization, multi-branch operations, and the long-term economics of running a moving business.
Articles by Susan
155 articles
Elromco vs MoveitPro Pricing Explained: When $99/mo Costs You More
MoveitPro starts at $99 a month. Elromco starts at $289. On the sticker, MoveitPro wins. Once you cross 3 office users, the math flips — and the gap widens fast.
Product Update: Crew Portal Gets Shift Confirmation and Route Optimization
Elromco's Crew Portal now includes one-tap shift confirmation and built-in route optimization. Reduce no-shows, save on fuel, and give your crews a better mobile experience.
Product Update: SMS Automation Sequences and Smart Triggers
Elromco now supports multi-step SMS automation sequences triggered by job status changes, lead activity, and time-based rules. Automate your customer communication from first contact to post-move follow-up.
Product Update: Client Portal Now Includes Photo Upload and Visual Inventory Builder
Customers can now upload room-by-room photos and build their inventory visually through Elromco's client portal. More accurate quotes, fewer surprises on move day.
Product Update: Enhanced Dispatch Board with Drag-and-Drop Gantt Chart
Elromco's dispatch board now features drag-and-drop crew assignment, visual Gantt chart scheduling, and real-time conflict detection. Dispatch your crews faster and smarter.
Product Update: Automated Review Request System Now Live
Elromco now automatically sends review requests to customers after their move is complete. Collect more 5-star reviews on Google, Yelp, and Facebook without lifting a finger.
Cloud-Based Moving Software: Why It Matters and What to Look For
Why cloud-based moving software beats installed desktop tools. Learn the benefits of cloud access for moving companies — from remote dispatch to real-time crew updates.
Moving Company Software Implementation Guide: What to Expect When You Switch
Switching moving company software? Here's exactly what to expect — from data migration to team training. A step-by-step implementation guide for movers.
How to Scale Your Moving Company: From Small Operation to Multi-Branch Enterprise
A comprehensive guide to scaling a moving company from one truck to a multi-branch enterprise — covering when to expand, how to hire at scale, fleet management, technology requirements, and financial planning.
How to Start a Moving Company: The Complete Guide
A complete, step-by-step guide to starting a moving company — covering licensing, equipment, insurance, hiring, pricing, marketing, and the software you'll need from day one.
Product Update: AI Tools Now Available on Every Text Field
Elromco AI is now embedded across every text field in the platform. Tone adjustment, translation, auto-reply, and speech-to-text are available wherever your team writes.
How to Switch from SmartMoving to Elromco: A Complete Migration Guide
Step-by-step guide for moving companies switching from SmartMoving to Elromco. What data migrates, how long it takes, and what to expect during the transition.
How to Switch from Supermove to Elromco: A Complete Migration Guide
Step-by-step guide for moving companies switching from Supermove to Elromco. What data migrates, how long it takes, and what features you gain.
Product Update: Instant Online Booking with E-Signature and Deposit Collection
Elromco now offers true online booking — customers can review their quote, e-sign the agreement, pay a deposit, and confirm their move without a phone call.
Product Update: Multi-Branch Dashboard with Unified Reporting
Elromco's multi-branch dashboard now unifies all your locations under one login. See revenue, crew performance, and job data across every branch in a single view.
The Year in Review: Moving Industry Highlights of 2023
A look back at the major trends, challenges, and shifts that defined the moving industry in 2023, from migration patterns to technology adoption.
Winter Moving Challenges and How to Overcome Them
Practical strategies for moving companies handling winter moves, including weather planning, crew safety, vehicle preparation, and customer communication.
How to Handle High-Value and Specialty Moves
Expert guidance on handling pianos, antiques, artwork, wine collections, and other high-value items during residential moves.
Understanding the Carmack Amendment and Mover Liability
A practical explanation of the Carmack Amendment for moving companies, covering liability standards, limitations, claims procedures, and common legal pitfalls.
Why Your Moving Company Should Offer Online Booking
How online booking capabilities help moving companies capture more leads, reduce office workload, and meet modern customer expectations.
Tariff Filing Requirements: What Interstate Movers Must Know
A clear explanation of tariff filing requirements for interstate moving companies, including what must be included, how to file, and common compliance mistakes.
How Invoicing Software Speeds Up Payment Collection
How dedicated invoicing software helps moving companies get paid faster through automated billing, online payments, and systematic follow-up.
How to Expand Your Moving Company Into New Markets
A strategic guide for moving company owners looking to expand into new geographic markets, covering licensing, hiring, marketing, and operational setup.
The Financial Benefits of Automating Your Moving Operations
How automation saves moving companies money through reduced administrative overhead, faster collections, fewer errors, and improved lead conversion.
NEW Partnership with MoversBoost: Limited time SEO offer you can't afford to pass up
We are bringing you a brand new partnership with the best SEO company in the market today, to boost your moving company. With Elromco's...
How to Manage Subcontractors in Your Moving Business
How moving companies can effectively manage subcontractors with proper contracts, insurance verification, quality control, and communication systems.
The Pros and Cons of Franchising Your Moving Business
An honest analysis of franchising as a growth strategy for moving companies, covering benefits, risks, costs, and alternatives.
What Millennials Expect When Hiring a Moving Company
How millennial consumers are reshaping moving company expectations around digital experience, price transparency, sustainability, and communication.
How to Handle Storage-in-Transit Like a Pro
A practical guide to storage-in-transit for moving companies, covering SIT regulations, warehouse management, billing practices, and customer communication.
Surviving July 4th Week as a Moving Company
How moving companies can manage scheduling, crew expectations, and customer communication during the busiest holiday week of peak season.