Email marketing for moving companies: Email your own customers, and see the moves it books.
Email campaigns are a Marketing menu inside MoveBoard with Campaigns, Segments and Contacts. Pick a group of your own customers, write the email in your company's design, and send once, to each person as they newly fit, or as a series. Opens, clicks and unsubscribes are counted, and so are the moves booked after a click or an open.
- kinds: one-time, recurring and drip
- 3kinds: one-time, recurring and drip
- emails in a drip series
- 10emails in a drip series
- after a click or open a booked move counts
- 10 daysafter a click or open a booked move counts
Marketing · Campaigns
We still have your date open
One-time
One email to everyone in a segment, now or at a set time.
Recurring
One email to each person as they newly fit the segment.
Drip
A series of up to 10 emails, each with its own wait.
Segment
Unbooked leads, last 60 days
212 match · 14 left out (unsubscribed or no email) · 198 will get it
Included in every plan, with no add-on fee. Three permissions decide who sees Marketing, who manages campaigns and who sees booked revenue.
What are email campaigns in MoveBoard?
Email campaigns let a moving company send marketing emails to groups of its own customers from inside MoveBoard: past customers, leads who have not booked, storage tenants or affiliates. A campaign goes once, to each person as they newly fit a group, or as a drip series, and it reports opens, clicks, unsubscribes and the moves booked from it.
What it fixes
Email marketing for movers, built on your own customers.
Past customers and old leads never hear from you again, because writing and sending to them is a chore.
Pick the segment, write the email in your designer, and send it or schedule it. A recurring campaign keeps going by itself.
You send an email and can't tell whether it brought a single move.
Every campaign shows the moves booked within 10 days of a click or an open, their revenue, and the new leads it brought.
Someone replies, books by phone, or asks to stop, and the series keeps writing to them.
A drip stops for a person who books a move, replies by email or unsubscribes, and a workflow can take them out on demand.
How it works
Write, choose who, send, screen by screen.
01 / Make it, send it
A ready email, a group, and a drip that stops when they act.
Start from a ready-made email for movers, a template of your own, a blank page, or one sentence the AI turns into your email. A drip is up to 10 emails, each with its own wait. A person leaves it when they book, reply, stop fitting the group or unsubscribe.
- Recurring sends once to each person as they newly fit, such as every new unbooked lead
- Every email ends with an unsubscribe link and your branch's address
- At most one campaign email every few days per person, and only in your sending hours
- Back and Next on every step, and Send me a test from your own domain
Marketing · Campaigns · Drip
After the estimate
A person leaves when they finish, no longer fit, book a move, reply by email or unsubscribe.
Stop when they book a moveStop when they reply
02 / Results
Opens, clicks, and the moves it booked.
A campaign's page shows how many were sent, delivered, opened and clicked, how many unsubscribed or bounced, and every person by what happened. Booked moves and revenue show what it brought in, so you can compare campaigns of different sizes.
- A move counts if the person clicked or opened and the order was first booked within 10 days
- A move counts once, for the campaign with their latest click
- Unlink a move that clearly came from somewhere else, with a note
Marketing · Campaigns
Spring storage special
Sent
1,240
Delivered
1,221
Opened
502
Clicked
96
Unsubscribed
3
Bounced
19
Moves booked from this campaign
$18,400.00 booked · 7 moves
$11,200.00 after a click · $7,200.00 after an open
New leads: 9 · Revenue per 1,000 emails: $14,839.00
Segments and contacts
Your own customers, grouped the way you think.
A segment is a saved group of your own customers, such as unbooked leads, past customers, storage tenants or affiliates, with a live count that shows who matches, who is left out and why. Contacts keeps the Do-not-email list, and anyone who asks to stop can be unsubscribed from the order itself while the emails about their move keep going.
Ed can tell you how your campaigns did and how many people each segment reaches. Ask Ed to draft a campaign and you get a link to a new campaign already filled in; you check it and press Send. Ed never sends a campaign himself.
Your sending domain
Sent under your own name, warmed up the right way.
Campaigns reach the inbox best when they are signed with your own domain. MoveBoard shows the few records to add at the company that holds your domain, including the MX record with its priority in its own column, and a Check button marks each one Found. Until your domain is verified, small campaigns still go out through your connected mailbox, up to 100 emails a day.
Each branch sets its own most emails a day, from 10 to 5,000, plus its from name, reply-to, mailing address and sending hours. A newly verified domain warms up: 200 emails the first day, then about half again each day while few emails bounce, up to your daily most, so inboxes learn to trust it. A big send is spread over several days by that limit.
“Time relief, organization, all in one location of client files!”
By the numbers
10
Days a click can claim a booked move
A move counts for the campaign whose email the customer clicked or opened, when the order was first booked within 10 days.
What are email campaigns in MoveBoard?
A Marketing menu where you send marketing emails to groups of your own customers. A campaign goes once, to each person as they newly fit a group (recurring), or as a series of up to 10 emails (drip), in your company's design, with opens, clicks, unsubscribes and booked moves counted.
Who can I send a campaign to?
To a segment, a saved group of your own customers such as unbooked leads, past customers, storage tenants or affiliates. A live count shows how many match, how many are left out and why, and how many will get it.
Does it show how many moves a campaign booked?
Yes. Booked moves and booked revenue count orders first booked within 10 days after the person clicked or opened one of the campaign's emails, with clicks and opens apart and revenue per 1,000 emails. A move counts once, and you can unlink one that came from somewhere else. The page also shows the top links, every person by what happened, and a quote request from your website after a click counts as the campaign's new lead.
What stops a drip for a person?
They finish it, no longer fit the segment, book a move, reply by email, or unsubscribe. A workflow can also take them out of every running campaign, for example when they book by phone.
Can I start from a ready-made email?
Yes. Press New campaign and start from one of six ready-made emails written for movers, a template of your own, a blank page, or one sentence the AI turns into the email in your company's words. You change anything before it goes, and every email ends with an unsubscribe link and your branch's address.
How does a drip work?
A drip is up to 10 emails, each with its own wait, in hours or days. Each person moves through it at their own pace from the moment they join the segment. A workflow can start a drip right after an estimate is sent.
When do campaigns go out?
In your sending hours; a time outside them moves to the next morning. One person gets at most one campaign email every few days across all campaigns, so nobody is flooded.
Can I test a campaign first?
Yes. Send me a test goes to your own email the way the campaign will arrive, from your own domain's address once it is verified or from your connected mailbox until then. Every step has Back and Next beside the steps at the top and pinned to the bottom of the screen, and the last step has Send now and Schedule there too.
Can I copy a campaign to my other branches?
Yes. Tick the branches and press Copy. Each branch gets a draft with the same emails, sent from that branch's own name and address with its own footer. Check each draft, then send it.
Can Ed send a campaign?
No. Ed can draft one and give you a link to a new campaign already filled in. You check it and press Send.
How many emails can I send a day?
Each branch sets its own most emails a day, from 10 to 5,000. A newly verified domain warms up, starting at 200 emails the first day and growing about half again each day while few emails bounce, up to your most. Until your domain is verified, small campaigns go out through your connected mailbox, up to 100 a day.
Does it cost extra?
No. Email campaigns are included in every MoveBoard plan, with no add-on fee.
Works with
Email campaigns work with the rest of MoveBoard.
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