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Industry Trends

Contactless Moving: The New Normal for Movers

June 12, 20207 min readSusan LeGrice
Contactless Moving: The New Normal for Movers

Three months into this pandemic and one thing is obvious: the movers who scrambled to implement contactless workflows back in March aren't going back. Neither are their customers.

We've talked to dozens of operators since stay-at-home orders rolled out. The companies that pivoted fast — adopting virtual surveys, e-signatures, and digital payment collection — aren't just surviving. Many are reporting higher close rates than they had pre-COVID. That's not a coincidence.

What Does "Contactless Moving" Actually Mean in Practice?

Let's be specific, because "contactless" gets thrown around loosely. For a moving company, a truly contactless operation covers four touchpoints:

Pre-move estimating. Virtual surveys conducted via video call replace in-home walkthroughs. The customer shows you their home on FaceTime or Zoom while your estimator builds the inventory remotely. Done right, this takes 20-30 minutes instead of the 45-60 you'd spend onsite — plus zero drive time between appointments.

Documentation and signatures. Estimates, order for service, bills of lading, and valuation forms all sent, reviewed, and signed electronically. No clipboards on the truck, no pen-swapping between crew and customer. An electronic bill of lading system makes this seamless rather than a workaround.

Payment collection. Credit card processing via emailed invoice links, stored card-on-file charging, or tap-to-pay terminals. No handling cash or checks at delivery.

Move-day communication. Real-time updates via text or a client portal so customers can track crew arrival, see inventory confirmations, and approve charges without face-to-face interaction at every step.

Why Are Virtual Surveys Outperforming In-Home Estimates?

This surprised a lot of people. Several mid-size operators we've spoken with are reporting 5-12% higher conversion rates on virtual surveys compared to their pre-COVID in-home numbers. Here's why it makes sense:

Lower friction for the customer. Scheduling an in-home survey means the customer has to be home, tidy up (most people do), and give a stranger 45 minutes of their time. A 20-minute video call? They'll do that on a lunch break. More surveys scheduled means more estimates delivered means more bookings.

Faster speed-to-estimate. When you eliminate drive time, your estimator can run 8-10 virtual surveys per day instead of 4-5 in-home visits. That means you can often offer a same-day or next-day survey, which matters enormously when customers are getting three to five quotes.

Better documentation. Smart estimators are recording virtual surveys (with permission) and screenshotting key inventory items. This creates a record that protects against claims disputes later — something an in-home walkthrough on a paper form never did well.

The trick is accuracy. Virtual surveys fall apart when the estimator doesn't guide the customer properly. You need to coach homeowners to show closets, attics, garages, and under beds. Miss those and your cube sheet will be off by 15-20%, which leads to move-day overages and unhappy customers.

How Are Smart Companies Handling Digital Signatures?

The legal landscape here has evolved quickly. ESIGN Act compliance was already well-established, but FMCSA and state DOTs have been more flexible since March about accepting electronic signatures on regulated documents like bills of lading and valuation forms.

The practical setup: your estimator sends the estimate package via email. Customer reviews everything on their phone or computer, signs with a finger or stylus, and the executed documents are stored automatically. On move day, the crew pulls up the eBOL on a tablet, customer signs at pickup and delivery, and everyone has a digital copy instantly.

One operator in Virginia told us his average paperwork time per job dropped from 22 minutes to under 6 minutes after going fully electronic. That's 16 minutes back per job — across 15 jobs a week, it's four hours his crew leads are spending on moves instead of fighting with carbon copies.

What About the Customers Who Still Want the Traditional Experience?

They exist, and you shouldn't ignore them. About 15-20% of customers — typically older homeowners with large, complex estates — still prefer an in-home survey. Offer it as an option, not a default.

The play is to make virtual the default while keeping in-home available for high-value or high-complexity jobs where the revenue justifies the time investment. A $12,000 cross-country move with a baby grand and a wine collection? Go to the house. A $1,800 one-bedroom local? Virtual is not only fine, it's better for everyone involved.

What COVID Protocols Should Be Standard on Move Day?

Even as restrictions loosen, customer expectations around crew hygiene aren't going backwards. Here's what should be non-negotiable in your operations manual:

  • Daily health screening for all crew members before dispatch. Temperature check and symptom questionnaire.
  • PPE on every truck. Gloves, masks, and hand sanitizer. Minimum. Replenish daily, not weekly.
  • Equipment sanitization between jobs. Dollies, hand trucks, pads, straps — anything that touches customer belongings.
  • Booties or shoe covers when entering the home. This was already good practice; now it's expected.
  • Distance protocols. Brief the customer at arrival: "We'll handle everything. If you could stay in one area of the home while we work, that helps everyone stay safe."

Most customers won't inspect your protocols closely. But the one who does — and finds you lacking — will leave the kind of review that costs you ten future jobs.

Is This Really Permanent, or Will Things Go Back?

We're betting permanent. Here's why: the companies that went contactless aren't reporting customer complaints about the lack of in-person interaction. They're reporting the opposite. Customers love the convenience of virtual surveys. They love getting documents on their phone instead of a packet of carbon-copy forms. They love paying by credit card link instead of scrambling for a checkbook at delivery.

COVID forced the moving industry to adopt technology that was available for years but routinely ignored. Now that both operators and customers have experienced it, there's no rational reason to go back.

The movers who treat contactless as a temporary workaround will find themselves at a disadvantage when competitors make it the permanent standard. If you haven't yet systematized your digital workflow — from online quotes through dispatching to final invoicing — now is the time to lock it in.

Want to see how a fully contactless moving workflow looks in practice? Request a demo and we'll walk you through it.

SL

Susan LeGrice

Content Strategist at Elromco

Susan brings 10+ years of experience in the moving industry, helping companies optimize operations through technology.

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